From Slow Ads to 150K New Users for CorelDRAW
From Slow Ads to 150K New Users for CorelDRAW
CorelDRAW's $2.7M ad account was producing just 1–3 creatives per quarter — too slow to react to trends or competitors. We scaled to 6-9 fresh ads per month tied to real moments. The result: CPA dropped 33%, ROAS improved 56%, and 150,000+ new users.
CorelDRAW's $2.7M ad account was producing just 1–3 creatives per quarter — too slow to react to trends or competitors. We scaled to 6-9 fresh ads per month tied to real moments. The result: CPA dropped 33%, ROAS improved 56%, and 150,000+ new users.
"The jump in creative output changed everything. It was really energizing to see the change in perspective."
"The jump in creative output changed everything. It was really energizing to see the change in perspective."
Anu P
VP of Marketing, CorelDRAW
Key results
Key results
Key results
Key results
With a $2.7M ad account and a product loved by millions, CorelDRAW needed creative that could keep pace. Here's what we delivered.
✅ CPA dropped 33%
✅ ROAS improved 56%
✅ 150,000+ new users acquired
With a $2.7M ad account and a product loved by millions, CorelDRAW needed creative that could keep pace. Here's what we delivered.
✅ CPA dropped 33%
✅ ROAS improved 56%
✅ 150,000+ new users acquired
With a $2.7M ad account and a product loved by millions, CorelDRAW needed creative that could keep pace. Here's what we delivered.
✅ CPA dropped 33%
✅ ROAS improved 56%
✅ 150,000+ new users acquired
The Challenge:
The Challenge:
The Challenge:
The Challenge:
Even the best products can be held back by slow creative. CorelDRAW had the budget and the brand — but only 1–3 new ads per quarter. That meant missed trends, slower reaction to competitors, and a $2.7M budget that wasn't reaching its potential.
Even the best products can be held back by slow creative. CorelDRAW had the budget and the brand — but only 1–3 new ads per quarter. That meant missed trends, slower reaction to competitors, and a $2.7M budget that wasn't reaching its potential.
Even the best products can be held back by slow creative. CorelDRAW had the budget and the brand — but only 1–3 new ads per quarter. That meant missed trends, slower reaction to competitors, and a $2.7M budget that wasn't reaching its potential.
The Solution:
The Solution:
The Solution:
The Solution:
We scaled CorelDRAW's creative output to 6-9 fresh ads per month by tapping into real-time moments. That meant jumping on competitor news — like Adobe's price increase — to capture shifting demand, riding major events like the Olympics, and launching seasonal creatives around holidays like Halloween and Thanksgiving. By staying plugged into what was happening in the world, we turned their ad account into a reactive, always-on growth engine — and the numbers followed.
We scaled CorelDRAW's creative output to 6-9 fresh ads per month by tapping into real-time moments. That meant jumping on competitor news — like Adobe's price increase — to capture shifting demand, riding major events like the Olympics, and launching seasonal creatives around holidays like Halloween and Thanksgiving. By staying plugged into what was happening in the world, we turned their ad account into a reactive, always-on growth engine — and the numbers followed.
We scaled CorelDRAW's creative output to 6-9 fresh ads per month by tapping into real-time moments. That meant jumping on competitor news — like Adobe's price increase — to capture shifting demand, riding major events like the Olympics, and launching seasonal creatives around holidays like Halloween and Thanksgiving. By staying plugged into what was happening in the world, we turned their ad account into a reactive, always-on growth engine — and the numbers followed.
"The jump in creative output changed everything. It was really energizing to see the change in perspective."
"The jump in creative output changed everything. It was really energizing to see the change in perspective."
Anu P
Anu P
VP of Marketing, CorelDRAW
VP of Marketing, CorelDRAW
CorelDRAW is a design software used by millions of users worldwide.
CorelDRAW is a design software used by millions of users worldwide.
CorelDRAW is a design software used by millions of users worldwide.
HQ
HQ
Ottawa, ON, Canada
Ottawa, ON, Canada
Founded
Founded
1985
1985
Industry
Industry
Graphic Design Software
Graphic Design Software
Project Duration
Project Duration
1+ years
Money Saved
Money Saved
20K+
20K+
Challenge
Challenge
Challenge
Results
Results
• 33% drop in CPA
• 56% improvement in ROAS
• 150,000+ new users acquired
• 20% budget increase from the client
• 33% drop in CPA
• 56% improvement in ROAS
• 150,000+ new users acquired
• 20% budget increase from the client
• 33% drop in CPA
• 56% improvement in ROAS
• 150,000+ new users acquired
• 20% budget increase from the client
• 33% drop in CPA
• 56% improvement in ROAS
• 150,000+ new users acquired
• 20% budget increase from the client
Conclusion
Conclusion
CorelDRAW has served millions of creators for decades. With a faster, smarter creative engine now in place, the next chapter looks even bigger.
CorelDRAW has served millions of creators for decades. With a faster, smarter creative engine now in place, the next chapter looks even bigger.
CorelDRAW has served millions of creators for decades. With a faster, smarter creative engine now in place, the next chapter looks even bigger.
Copyright © 2026 Cabin. All rights reserved.
Copyright © 2026 Cabin. All rights reserved.